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Why Students Aren't Following You on Social Media

Ever felt like you're shouting into the void on social media, pouring your heart and soul into posts that just don't seem to stick?

It's like hosting a party where nobody shows up.

Frustrating, right?

Let's dive into the common missteps that might be keeping those potential students from smashing the follow button and how you can turn that around.

1. Your Content Isn't Speaking Their Language

And no, I don't just mean English, Spanish, or Mandarin. I'm talking about the language of your students' needs, dreams, and challenges. If your posts are all about grammar rules without tapping into why those rules matter to them personally, you're missing the mark. Think about it: Are you addressing their real questions? Are you making language learning feel like an adventure they want to embark on?

2. Your Hooks Aren't Catchy Enough

Imagine your content is a fishing line, and your hook is what grabs the fish—except your fish are students scrolling at the speed of light. If your hooks (aka your post openings) aren't juicy enough to make them stop and think, "Wow, I need to know more," you've lost them. Start with a bang: ask a provocative question, share a surprising fact, or tell a mini-story that makes them pause and want to dive deeper.

3. Your Calls to Action Are Whispering, Not Shouting

A call to action (CTA) is like the big finale of your post. It's your chance to say, "Hey, don't just like this—do something about it!" If your CTAs are more of a polite suggestion than a compelling invitation, it's time for a revamp. Make them clear, make them exciting, and most importantly, make them about the value your students will get by taking that action.

4. Your Filming and Editing Skills Are in Beta Mode

Okay, so maybe we're not all destined to be the next big names in Hollywood, but guess what? In today's world where TikTok and YouTube reign supreme, a certain level of video savvy goes a long way. If your current video quality screams "shot with a flip phone in a wind tunnel," it's time for a little upgrade. No need to break the bank, but a bit of polishing on your filming and editing skills, plus a decent camera setup, can work wonders. And remember: good lighting is your best friend.

5. You're Missing Top-of-Funnel Content

Top-of-funnel content is like the breadcrumb trail that leads potential students to your door. It's about broad, engaging content that piques interest and starts building a relationship. If all your posts are deep in the weeds of advanced language theory, you're skipping the step where you get them interested in the first place. Mix it up with fun, accessible content that welcomes beginners and casual learners.

6. Your Content Feels Like a Sales Pitch

Nobody likes feeling like they're constantly being sold to, especially on social media where they're looking to be entertained, informed, or inspired. If every post you make is a hard sell, you're going to turn people off. Balance is key. Yes, showcase your offerings, but also share free tips, student stories, and insights into language and culture that add value without asking for anything in return.


Turning your social media ghost town into a bustling hub of engaged learners isn't about doing more of the same; it's about shifting how you approach your content creation.

Speak to your students' needs, catch their attention with compelling hooks, guide them with clear CTAs, polish those video skills, diversify your content, and tone down the sales talk.

Do this, and watch as those potential students start hitting follow, eager to see what you'll share next. Remember, the goal isn't just to gain followers—it's to build a community that's as passionate about learning as you are about teaching.

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