Email Marketing
Email marketing is an essential tool for language education businesses, offering a direct and personal way to communicate with current and potential customers and offers a high return on your investment.
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The two types of emails we recommend are:
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Nurture - These are designed to keep in touch with a potential customer and earn trust over time.
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Sales - These are designed to close the sale.
Not following up after a learner has given you their email address is like getting somebody's phone number after asking them out and then never calling them back. Not cool!
I don't have any emails to contact!
If you dont have any contacts to email, it sounds like you need a lead magnet. A strategic tool used to attract and engage potential students. It involves creating valuable, educational content or offers that are relevant and appealing to your target audience.
The goal is to provide something of value in exchange for contact information, paving the way for further engagement and potential enrolment in your language courses. We can create you a lead magnet PDF and landing page for you. Let's meet to discuss this service further.
The Message
Once the strategy is in place, our skilled copywriter steps in to transform ideas into compelling messages. We craft persuasive email copies that resonate with your audience and connect with your potential students on a personal level.
Whether it's a welcoming email for new subscribers or a convincing pitch for your language courses, our copywriting ensures that every word is carefully chosen to evoke the desired response.
The Design
Our creative designer then brings the crafted messages to life. We design visually stunning and impactful emails that capture attention from the moment they land in your recipients' inboxes.
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From eye-catching graphics to responsive layouts, our email designs are tailored to enhance engagement and conversions. ​Every email template we create reinforces your brand identity, leaving a lasting impression on your recipients.
Focus on what you do best whilst we do the rest
Lingua Marketing will manage your email campaigns, allowing you to concentrate on what you do best - educating.
We understand the importance of regular, meaningful communication with your audience. So, we ensure that your emails are not only consistent in their frequency but also in quality and message.
Pricing for Nurture Emails
Pricing for Sales Emails
Frequently asked questions
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Once you have signed up online, you will need to book a time for us to onboard you. This meeting will last approximately 30 minutes.
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Following this meeting, we will process your order and start work within 24 hours.
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Once we have researched your business and target audience, we will create your first week of nurture emails or sales email campaign.
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Then, we will contact you with a preview of your emails.
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You can then either ask for revisions or approve them.
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This completely depends on your target audience and your preferences, but here are some examples of what we will post:
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Student success stories
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Language learning tips
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Cultural insights
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Language challenges
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Infographics of grammar and vocabulary
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Reviews of language learning apps
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Promotional content showcasing your products and services
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Once you sign up and we have had our onboarding meeting it will usually take between 4-7 days before your first week of emails will be ready for review.
Yes of course! You are free to email as much as you like.
After all, these are your contacts and you business
We are here to save you time and effort, so once you have completed the onboarding instructions then there is nothing else we need from you apart from images and any information about promotions, events, offers etc.
No, we don’t ask you to commit to any contracts. If you decide that you don’t want to continue with our services then you can cancel straight away by emailing us hello@linguamarketing.com and never make another payment.
Sounds like you need a lead magnet. A lead magnet is a strategic tool used to attract and engage potential students. It involves creating valuable, educational content or offers that are relevant and appealing to your target audience. The goal is to provide something of value in exchange for contact information, paving the way for further engagement and potential enrolment in your language courses.
​
We can create you a lead magnet PDF and landing page from just £350. Let's meet to discuss this service further.
Have another question? Let's meet!
Take the first step toward a thriving language education business.