If your marketing is not done right, you won’t get any students. Period.
It has become near-impossible for language educators to effectively cut through the noise of larger brands to reach learners, something Renée Arinzé knows first-hand.
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In her book Building a Student Funnel, she shares the proven system she has created to help you attract learners and convert them into your students.
Want more students?
Just like mastering a new language involves a systematic approach, effective marketing for language education brands follows a similar method through a sales funnel strategy
...or as we like to call it The Student Funnel.
This is the journey potential customers go through on the way to purchase a product or a service.
You will learn...
How to create a brand message that resonates with learners' desires and challenges.
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How to design a brand that pique interest and create a memorable first impression.
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How to create engaging content that provides value, and showcases your expertise.
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How to develop a website thats intuitive, informative, and user-friendly.
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How to generate leads with a lead magnet in the form of a free trial lesson, an e-book or access to a webinar.
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How to craft nurturing emails that build a stronger relationship with potential students.
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How to execute a sales email campaign that converts interested leads into enrolled students